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Brand Metrics: Measuring Brand Efficacy along the Customer Journey Jacek Kall 1.º edición
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Brand Metrics: Measuring Brand Efficacy along the Customer Journey
Jacek Kall
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
168 pages, 8 Line drawings, black and white; 34 Tables, black and white; 8 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de septiembre de 2021 |
| ISBN13 | 9780367765033 |
| Editores | Taylor & Francis Ltd |
| Páginas | 142 |
| Dimensiones | 150 × 220 × 20 mm · 231 g |
| Lengua | Inglés |
