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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History David M. Higgins-Nikolas Glover
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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History
David M. Higgins-Nikolas Glover
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
248 pages, 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de noviembre de 2024 |
| ISBN13 | 9780367762681 |
| Editores | Taylor & Francis Ltd |
| Páginas | 248 |
| Dimensiones | 234 × 156 × 18 mm · 416 g |
| Lengua | Inglés |
| Editor | Glover, Nikolas |
| Editor | Higgins, David M. (Newcastle University, UK) |
