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Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics Kolb, Bonita M. (Lycoming College, USA)
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Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics
Kolb, Bonita M. (Lycoming College, USA)
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
120 pages, 18 Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de octubre de 2024 |
| ISBN13 | 9780367760342 |
| Editores | Taylor & Francis Ltd |
| Páginas | 120 |
| Dimensiones | 140 × 215 × 9 mm · 170 g |
| Lengua | Inglés |
