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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History Nikolas Glover
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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History
Nikolas Glover
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
344 pages, 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and whit
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de febrero de 2023 |
| ISBN13 | 9780367754976 |
| Editores | Taylor & Francis Ltd |
| Páginas | 248 |
| Dimensiones | 160 × 242 × 22 mm · 544 g |
| Lengua | Inglés |
| Editor | Glover, Nikolas |
| Editor | Higgins, David M. (Newcastle University, UK) |
