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Marketing Higher Education: Understanding How to Build and Promote the University Brand Paul Sergius Koku
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Marketing Higher Education: Understanding How to Build and Promote the University Brand
Paul Sergius Koku
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.
192 pages, 7 Line drawings, black and white; 1 Tables, black and white; 7 Illustrations, black and w
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de julio de 2022 |
| ISBN13 | 9780367749170 |
| Editores | Taylor & Francis Ltd |
| Páginas | 192 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
