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The Global Sport Economy: Contemporary Issues - Routledge Research in Sport Business and Management 1.º edición
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The Global Sport Economy: Contemporary Issues - Routledge Research in Sport Business and Management
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
330 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de diciembre de 2020 |
| ISBN13 | 9780367729004 |
| Editores | Taylor & Francis Ltd |
| Páginas | 330 |
| Dimensiones | 236 × 155 × 24 mm · 530 g |
| Lengua | Inglés |
| Editor | Aymar, Pascal (INSEEC Business School, France) |
| Editor | Desbordes, Michel |
| Editor | Hautbois, Christopher (University of Paris-Sud, France) |
