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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations 1.º edición
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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de mayo de 2021 |
| ISBN13 | 9780367725464 |
| Editores | Taylor & Francis Ltd |
| Páginas | 238 |
| Dimensiones | 150 × 220 × 20 mm · 620 g |
| Lengua | Inglés |
| Editor | Choi, Yung Kyun |
| Editor | Taylor, Charles R. |
| Editor | Yoon, Sukki (Bryant University, Smithfield, RI, USA) |
