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Sport Sponsorship Insights - Sport Business Insights O’Reilly, Norm (University of Maine, USA)
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Sport Sponsorship Insights - Sport Business Insights
O’Reilly, Norm (University of Maine, USA)
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
138 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9780367723958 |
| Editores | Taylor & Francis Ltd |
| Páginas | 138 |
| Dimensiones | 139 × 215 × 11 mm · 196 g |
| Lengua | Inglés |
