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Creating Brand Cool: Brand Distinction in the Online Marketplace Joan Abraham 1.º edición
Creating Brand Cool: Brand Distinction in the Online Marketplace
Joan Abraham
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
112 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de mayo de 2021 |
| ISBN13 | 9780367693152 |
| Editores | Taylor & Francis Ltd |
| Páginas | 100 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |