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Integrated Marketing Communications in Football - Critical Research in Football Manoli, Argyro Elisavet (University of Bergamo, Italy)
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Integrated Marketing Communications in Football - Critical Research in Football
Manoli, Argyro Elisavet (University of Bergamo, Italy)
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.
148 pages, 6 Line drawings, black and white; 6 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2024 |
| ISBN13 | 9780367690649 |
| Editores | Taylor & Francis Ltd |
| Páginas | 148 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
