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Charity Marketing: Contemporary Issues, Research and Practice - Routledge Studies in Marketing
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Charity Marketing: Contemporary Issues, Research and Practice - Routledge Studies in Marketing
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.
248 pages, 9 Line drawings, black and white; 1 Halftones, black and white; 10 Tables, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de diciembre de 2021 |
| ISBN13 | 9780367680893 |
| Editores | Taylor & Francis Ltd |
| Páginas | 220 |
| Dimensiones | 234 × 155 × 21 mm · 364 g |
| Lengua | Inglés |
| Editor | Hyde, Fran (University of Suffolk, UK) |
| Editor | Mitchell, Sarah-Louise (Oxford Brookes University, UK) |
