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Information Asymmetry in Online Advertising - Routledge Studies in Marketing Wiktor, Jan W. (Cracow University of Economics, Poland)
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Information Asymmetry in Online Advertising - Routledge Studies in Marketing
Wiktor, Jan W. (Cracow University of Economics, Poland)
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
210 pages, 9 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9780367680824 |
| Editores | Taylor & Francis Ltd |
| Páginas | 210 |
| Dimensiones | 150 × 220 × 10 mm · 360 g |
| Lengua | Inglés |
