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The Routledge Companion to Critical Marketing - Routledge Companions in Marketing, Advertising and Communication Mark Tadajewski 1.º edición
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The Routledge Companion to Critical Marketing - Routledge Companions in Marketing, Advertising and Communication
Mark Tadajewski
The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark
512 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2020 |
| ISBN13 | 9780367656089 |
| Editores | Taylor & Francis Ltd |
| Páginas | 512 |
| Dimensiones | 244 × 173 × 31 mm · 922 g |
| Lengua | Inglés |
| Editor | Denegri-Knott, Janice |
| Editor | Higgins, Matthew |
| Editor | Tadajewski, Mark (University of Leicester, UK) |
| Editor | Varman, Rohit (University of Birmingham, UK.) |
