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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland)
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing
Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland)
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
178 pages, 33 Tables, black and white; 43 Line drawings, black and white; 43 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9780367651459 |
| Editores | Taylor & Francis Ltd |
| Páginas | 178 |
| Dimensiones | 157 × 233 × 13 mm · 306 g |
| Lengua | Inglés |
