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Employer Branding for Competitive Advantage: Models and Implementation Strategies - Information Technology, Management and Operations Research Practices
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Employer Branding for Competitive Advantage: Models and Implementation Strategies - Information Technology, Management and Operations Research Practices
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
204 pages, 37 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2024 |
| ISBN13 | 9780367651008 |
| Editores | Taylor & Francis Ltd |
| Páginas | 204 |
| Dimensiones | 150 × 220 × 10 mm · 331 g |
| Lengua | Inglés |
| Editor | Agarwal, Shivani (KIET Group of Institutions, India) |
| Editor | Rana, Geeta (Swami Rama Himalayan University, Dehradun) |
| Editor | Sharma, Ravindra (Swami Rama Himalayan University, Dehradun) |
