Recomienda este artículo a tus amigos:
Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing
Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
240 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2022 |
| ISBN13 | 9780367642204 |
| Editores | Taylor & Francis Ltd |
| Páginas | 240 |
| Dimensiones | 234 × 155 × 21 mm · 394 g |
| Lengua | Inglés |
| Editor | Brennan, Linda (RMIT University, Australia) |
| Editor | Crawford, Robert (RMIT, Australia) |
| Editor | Khamis, Susie (University of Technology, Sydney) |