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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing Kathy Knox
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing
Kathy Knox
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
224 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de mayo de 2022 |
| ISBN13 | 9780367641542 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 233 × 154 × 16 mm · 348 g |
| Lengua | Inglés |
| Editor | Knox, Kathy (Griffith Univesity, Australia) |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |