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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing Yuko Minowa
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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing
Yuko Minowa
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.
274 pages, 4 Tables, black and white; 1 Line drawings, black and white; 14 Halftones, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de septiembre de 2023 |
| ISBN13 | 9780367629502 |
| Editores | Taylor & Francis Ltd |
| Páginas | 274 |
| Dimensiones | 150 × 220 × 10 mm · 540 g |
| Lengua | Inglés |
| Editor | Belk, Russell |
| Editor | Minowa, Yuko (Long Island University, USA) |
