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Advertising Management in a Digital Environment: Text and Cases Kelley, Larry D. (University of Houston, USA) 1.º edición
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Advertising Management in a Digital Environment: Text and Cases
Kelley, Larry D. (University of Houston, USA)
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
200 pages, 7 Line drawings, black and white; 29 Tables, black and white; 7 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de julio de 2021 |
| ISBN13 | 9780367620745 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 246 × 175 × 27 mm · 380 g |
| Lengua | Inglés |
