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Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform - The University of Sheffield / Routledge Japanese Studies Series Chie Yorozu 1.º edición
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Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform - The University of Sheffield / Routledge Japanese Studies Series
Chie Yorozu
Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the
172 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2020 |
| ISBN13 | 9780367597610 |
| Editores | Taylor & Francis Ltd |
| Páginas | 172 |
| Dimensiones | 150 × 220 × 10 mm · 350 g |
| Lengua | Inglés |
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