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Current Research on Gender Issues in Advertising 1.º edición
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Current Research on Gender Issues in Advertising
This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising. <
146 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de agosto de 2020 |
| ISBN13 | 9780367593100 |
| Editores | Taylor & Francis Ltd |
| Páginas | 146 |
| Dimensiones | 246 × 175 × 22 mm · 296 g |
| Lengua | Inglés |
| Editor | Grau, Stacy (Texas Christian University, USA) |
| Editor | Taylor, Charles R. (Villanova University, USA) |
| Editor | Zotos, Yorgos (Cyprus University of Technology) |
