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The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age - Routledge Focus on Public Relations Novak, Alison N. (Rowan University, USA)
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The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age - Routledge Focus on Public Relations
Novak, Alison N. (Rowan University, USA)
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
136 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2022 |
| ISBN13 | 9780367568139 |
| Editores | Taylor & Francis Ltd |
| Páginas | 136 |
| Dimensiones | 215 × 139 × 12 mm · 184 g |
| Lengua | Inglés |
