Recomienda este artículo a tus amigos:
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
120 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de abril de 2022 |
| ISBN13 | 9780367559083 |
| Editores | Taylor & Francis Ltd |
| Páginas | 120 |
| Dimensiones | 150 × 220 × 10 mm · 185 g |
| Lengua | Inglés |