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Contemporary Issues in Digital Marketing Outi Niininen
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Contemporary Issues in Digital Marketing
Outi Niininen
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
224 pages, 14 Line drawings, black and white; 12 Tables, black and white; 14 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2021 |
| ISBN13 | 9780367555337 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 150 × 220 × 20 mm · 494 g |
| Lengua | Inglés |
| Editor | Niininen, Outi (Jyvaskyla University School of Business and Economics, Mattilanniemi, Finland) |
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