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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science Jishnu Bhattacharyya 1.º edición
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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Jishnu Bhattacharyya
Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
912 pages, 81 Line drawings, black and white; 81 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de septiembre de 2021 |
| ISBN13 | 9780367553630 |
| Editores | Taylor & Francis Ltd |
| Páginas | 944 |
| Dimensiones | 236 × 174 × 52 mm · 1,44 kg |
| Lengua | Inglés |
| Editor | Balaji, M.S. |
| Editor | Bhattacharyya, Jishnu |
| Editor | Hewege, Chandana R. |
| Editor | Kumar Dash, Manoj |
| Editor | Marc, Lim Weng |
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