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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies Park Thaichon
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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies
Park Thaichon
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
174 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de abril de 2022 |
| ISBN13 | 9780367548186 |
| Editores | Taylor & Francis Ltd |
| Páginas | 162 |
| Dimensiones | 233 × 154 × 15 mm · 268 g |
| Lengua | Inglés |
| Editor | Ratten, Vanessa (La Trobe University, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
