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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies 1.º edición
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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
174 pages, 12 Line drawings, black and white; 24 Tables, black and white; 12 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2020 |
| ISBN13 | 9780367548179 |
| Editores | Taylor & Francis Ltd |
| Páginas | 162 |
| Dimensiones | 241 × 160 × 18 mm · 408 g |
| Lengua | Inglés |
| Editor | Ratten, Vanessa (La Trobe University, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
