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Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing Brown, David M. (Newcastle Business School, UK)
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Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing
Brown, David M. (Newcastle Business School, UK)
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.
146 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de abril de 2022 |
| ISBN13 | 9780367532970 |
| Editores | Taylor & Francis Ltd |
| Páginas | 146 |
| Dimensiones | 233 × 154 × 14 mm · 236 g |
| Lengua | Inglés |
