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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France)
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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management
Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France)
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
98 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2022 |
| ISBN13 | 9780367532864 |
| Editores | Taylor & Francis Ltd |
| Páginas | 98 |
| Dimensiones | 216 × 138 × 10 mm · 150 g |
| Lengua | Inglés |
