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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing T. C. Melewar 1.º edición
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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
T. C. Melewar
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
600 pages, 31 Line drawings, black and white; 9 Halftones, black and white; 38 Tables, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de julio de 2021 |
| ISBN13 | 9780367531232 |
| Editores | Taylor & Francis Ltd |
| Páginas | 554 |
| Dimensiones | 242 × 162 × 38 mm · 994 g |
| Lengua | Inglés |
| Editor | Dennis, Charles (Middlesex Business School, UK) |
| Editor | Foroudi, Pantea |
| Editor | Melewar, T C (Middlesex University London, UK) |
