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Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics Proctor, Tony (University of Chester, UK)
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Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics
Proctor, Tony (University of Chester, UK)
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
126 pages, 8 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9780367524753 |
| Editores | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensiones | 216 × 139 × 11 mm · 180 g |
| Lengua | Inglés |
![Cover for Proctor, Tony (University of Chester, UK) · Strategic Marketing: An Introduction (Paperback Book) [2 Revised edition] (2008)](https://imusic.b-cdn.net/images/item/original/177/9780415458177.jpg?proctor-tony-university-of-chester-uk-2008-strategic-marketing-an-introduction-paperback-book&class=scaled&v=1604033131)
