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Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries Leora Hadas
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Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries
Leora Hadas
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U. S. mainstream media, including franchise film, network television, and triple-A video games.
196 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2022 |
| ISBN13 | 9780367504045 |
| Editores | Taylor & Francis Ltd |
| Páginas | 196 |
| Dimensiones | 234 × 155 × 25 mm · 330 g |
| Lengua | Inglés |
