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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
318 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de julio de 2023 |
| ISBN13 | 9780367498955 |
| Editores | Taylor & Francis Ltd |
| Páginas | 318 |
| Dimensiones | 235 × 153 × 21 mm · 484 g |
| Lengua | Inglés |
| Editor | Alwitt, Linda F. (DePaul University) |
| Editor | Mitchell, Andrew A. (University of Toronto) |
