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Political Branding: More Than Parties, Leaders and Policies 1.º edición
Political Branding: More Than Parties, Leaders and Policies
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.
210 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2020 |
| ISBN13 | 9780367492274 |
| Editores | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensiones | 150 × 220 × 20 mm · 462 g |
| Lengua | Inglés |
| Editor | Newman, Bruce I. |
| Editor | Pich, Christopher |