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Building Value through Marketing: A Step-by-Step Guide Sugai, Philip (Doshisha University, Japan) 1.º edición
Building Value through Marketing: A Step-by-Step Guide
Sugai, Philip (Doshisha University, Japan)
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
226 pages, 25 Line drawings, black and white; 4 Halftones, black and white; 2 Tables, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de septiembre de 2020 |
| ISBN13 | 9780367472863 |
| Editores | Taylor & Francis Ltd |
| Páginas | 226 |
| Dimensiones | 246 × 173 × 18 mm · 412 g |
| Lengua | Inglés |