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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication Krzysztof Kubacki
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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication
Krzysztof Kubacki
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
504 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de agosto de 2022 |
| ISBN13 | 9780367463083 |
| Editores | Taylor & Francis Ltd |
| Páginas | 432 |
| Dimensiones | 150 × 220 × 20 mm · 980 g |
| Lengua | Inglés |
| Editor | Brennan, Linda |
| Editor | Domegan, Christine |
| Editor | Kubacki, Krzysztof |
| Editor | Parker, Lukas (RMIT University, AUS) |
