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Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies Khan, Huda (University of Aberdeen, UK)
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Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies
Khan, Huda (University of Aberdeen, UK)
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
184 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de agosto de 2022 |
| ISBN13 | 9780367430368 |
| Editores | Taylor & Francis Ltd |
| Páginas | 150 |
| Dimensiones | 150 × 220 × 20 mm · 460 g |
| Lengua | Inglés |
| Editor | Chrysochou, Polymeros |
| Editor | Khan, Huda |
| Editor | Lee, Richard |
