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Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management Orr, Stuart (Melbourne Institute of Technology, Australia) 1.º edición
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Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management
Orr, Stuart (Melbourne Institute of Technology, Australia)
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
224 pages, 12 Line drawings, black and white; 22 Tables, black and white; 12 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de septiembre de 2019 |
| ISBN13 | 9780367375607 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 234 × 155 × 22 mm · 378 g |
| Lengua | Inglés |
