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Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement - Routledge New Directions in PR & Communication Research 1.º edición
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Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement - Routledge New Directions in PR & Communication Research
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
246 pages, 7 Line drawings, black and white; 5 Tables, black and white; 7 Illustrations, black and w
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de septiembre de 2019 |
| ISBN13 | 9780367359010 |
| Editores | Taylor & Francis Ltd |
| Páginas | 246 |
| Dimensiones | 156 × 235 × 20 mm · 430 g |
| Lengua | Inglés |
| Editor | Hutchins, Amber (Kennesaw State University, USA) |
| Editor | Tindall, Natalie (Georgia State University, USA) |
