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Trust, Power and Public Relations in Financial Markets - Routledge New Directions in PR & Communication Research Bourne, Clea (Goldsmiths College, UK) 1.º edición
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Trust, Power and Public Relations in Financial Markets - Routledge New Directions in PR & Communication Research
Bourne, Clea (Goldsmiths College, UK)
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.
160 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2021 |
| ISBN13 | 9780367340728 |
| Editores | Taylor & Francis Ltd |
| Páginas | 160 |
| Dimensiones | 234 × 156 × 14 mm · 280 g |
| Lengua | Inglés |
