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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 - Routledge Interpretive Marketing Research Roberts, Graham (Universite de Paris Ouest Nanterre La Defense, France) 1.º edición
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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 - Routledge Interpretive Marketing Research
Roberts, Graham (Universite de Paris Ouest Nanterre La Defense, France)
Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
200 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2021 |
| ISBN13 | 9780367340636 |
| Editores | Taylor & Francis Ltd |
| Páginas | 200 |
| Dimensiones | 150 × 220 × 10 mm · 390 g |
| Lengua | Inglés |
