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Strategic Brand Management and Development: Creating and Marketing Successful Brands Lalaounis, Sotiris T. (University of Exeter, UK) 1.º edición
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Strategic Brand Management and Development: Creating and Marketing Successful Brands
Lalaounis, Sotiris T. (University of Exeter, UK)
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
440 pages, 58 Line drawings, black and white; 48 Halftones, black and white; 18 Tables, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de diciembre de 2020 |
| ISBN13 | 9780367338756 |
| Editores | Taylor & Francis Ltd |
| Páginas | 344 |
| Dimensiones | 245 × 173 × 22 mm · 718 g |
| Lengua | Inglés |
