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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment Datta, Surja (Oxford Brookes University, UK) 1.º edición
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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
Datta, Surja (Oxford Brookes University, UK)
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.
152 pages, 27 Line drawings, black and white; 27 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de marzo de 2021 |
| ISBN13 | 9780367322502 |
| Editores | Taylor & Francis Ltd |
| Páginas | 148 |
| Dimensiones | 235 × 154 × 23 mm · 252 g |
| Lengua | Inglés |
