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Rethinking Public Relations: Persuasion, Democracy and Society Moloney, Kevin (Bournemouth University, UK) 3.º edición
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Rethinking Public Relations: Persuasion, Democracy and Society
Moloney, Kevin (Bournemouth University, UK)
This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
194 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de julio de 2019 |
| ISBN13 | 9780367313005 |
| Editores | Taylor & Francis Ltd |
| Páginas | 194 |
| Dimensiones | 234 × 158 × 15 mm · 324 g |
| Lengua | Inglés |
