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Social Media and Public Relations: Fake Friends and Powerful Publics - Routledge New Directions in PR & Communication Research Judy Motion 1.º edición
Social Media and Public Relations: Fake Friends and Powerful Publics - Routledge New Directions in PR & Communication Research
Judy Motion
The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.
224 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2019 |
| ISBN13 | 9780367278984 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 141 × 222 × 33 mm · 515 g |
| Lengua | Inglés |