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Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing 1.º edición
Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
218 pages, 16 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de noviembre de 2019 |
| ISBN13 | 9780367209483 |
| Editores | Taylor & Francis Ltd |
| Páginas | 218 |
| Dimensiones | 235 × 159 × 14 mm · 466 g |
| Lengua | Inglés |
| Editor | Marinov, Marin A. |