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Customer Service Marketing: Managing the Customer Experience Torres, Edwin N. (Rochester Institute of Technology, USA)
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Customer Service Marketing: Managing the Customer Experience
Torres, Edwin N. (Rochester Institute of Technology, USA)
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de diciembre de 2022 |
| ISBN13 | 9780367208936 |
| Editores | Taylor & Francis Ltd |
| Páginas | 278 |
| Dimensiones | 174 × 244 × 19 mm · 588 g |
| Lengua | Inglés |
