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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa Richard Owusu 1.º edición
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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
Richard Owusu
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
456 pages, 33 Line drawings, black and white; 33 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de mayo de 2021 |
| ISBN13 | 9780367201470 |
| Editores | Taylor & Francis Ltd |
| Páginas | 284 |
| Dimensiones | 260 × 183 × 26 mm · 764 g |
| Lengua | Inglés |
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