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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing Edoardo Magnotta 1.º edición
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing
Edoardo Magnotta
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
230 pages, 37 Line drawings, black and white; 12 Halftones, black and white; 49 Illustrations, black
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de octubre de 2019 |
| ISBN13 | 9780367196295 |
| Editores | Taylor & Francis Ltd |
| Páginas | 230 |
| Dimensiones | 242 × 162 × 15 mm · 514 g |
| Lengua | Inglés |