Recomienda este artículo a tus amigos:
Global Marketing: Strategy, Practice, and Cases Alon, Ilan (University of Agder, Norway) 3.º edición
Global Marketing: Strategy, Practice, and Cases
Alon, Ilan (University of Agder, Norway)
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
640 pages, 79 Line drawings, color; 69 Halftones, color; 75 Tables, color; 223 Illustrations, color
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de agosto de 2020 |
| ISBN13 | 9780367196080 |
| Editores | Taylor & Francis Ltd |
| Páginas | 666 |
| Dimensiones | 150 × 220 × 20 mm · 2,20 kg |
| Lengua | Inglés |